Monday, 26 May 2014

1972: Rare McDonalds Sans Souci Advert

McDonald's marketing has come a long way in Australia over the decades. Quite interesting to note in this advertisement for the opening of the McDonald's store at Sans Souci isn't dominated by the golden arches themselves (featuring only in the illustrations).

mcdonalds1972sanssouci" width="441" />
McDonald's was the "new kid on the block" in those days. They even had to explain who they were and were already claiming to be the biggest fast food chain in Australia. 20 cents got you a Big Mac and you could get fish and chips.

No breakfast menu's just yet but they did open until late 11pm or midnight depending on the night of the week.

McDonald's has shared the site with KFC (Kentucky Fried Chicken). A decade ago they managed to merge the site with the adjoining site of the former Post Office on Rocky Point Road and redeveloped the site. This mean't demolition of the original stores. They also swapped locations within the site. The rebuilt McDonald's also included a drive thru service, playground and McCafe which was not available in the original store.

The current McDonald's store at Sans Souci.
KFC Sans Souci stands in the original carpark for the original McDonald's Sans Souci. 
Photos taken by the Author.

Source (Newspaper Clipping): McDonald's Australia. 1972. "Sans Souci New Store Advertisement," The St George and Sutherland Shire Leader, August 2, 14. 

<320href b3_z.jpg="""" https:="" imageanchor="1">