Monday, 24 October 2016

1998: How Sydney Tower got its signage

Above: Signage atop Sydney Tower. Photo taken by the Author (2012). 
AMP was one of the official sponsors of the Sydney 2000 Olympic Games. As part of the Olympic Games, AMP wanted to erect its logo along with an Olympic Sign.

  Sydney Tower November 20 1996 daily telegraph 15

Source: Skelsey, M. 1996. "The people say no to a giant sign in the sky". The Daily Telegraph, November 20, 15.

This was not popular with some Sydneysiders given the iconic nature of the building. In 1998, the AMP signage went up. However, AMP went for Olympic Artworks designed by Dominique Sutton. I remember this well from the TV news reports at the time. I recall swimmer Ian Thorpe and Seven Nightly News Sports Presenter (and former Olympian) Neil Brooks standing at the top of the tower alongside the sculptures.

  Sydney Tower olympici sculptures july 27 1998 daily telegraph 9 

Source: Anonymous. 1998. "Games art reaches new heights". The Daily Telegraph, July 27, 9.

The sculptures remained atop the tower until 2003 when they were relocated to Sydney Olympic Park. In the early 2000's Westfield purchased Centrepoint from AMP and this included Sydney Tower itself. In 2011, Westfield were given approval to erect its logo in place of AMP atop the tower.