|Above: Signage atop Sydney Tower. Photo taken by the Author (2012).|
Source: Skelsey, M. 1996. "The people say no to a giant sign in the sky". The Daily Telegraph, November 20, 15.
This was not popular with some Sydneysiders given the iconic nature of the building. In 1998, the AMP signage went up. However, AMP went for Olympic Artworks designed by Dominique Sutton. I remember this well from the TV news reports at the time. I recall swimmer Ian Thorpe and Seven Nightly News Sports Presenter (and former Olympian) Neil Brooks standing at the top of the tower alongside the sculptures.
Source: Anonymous. 1998. "Games art reaches new heights". The Daily Telegraph, July 27, 9.
The sculptures remained atop the tower until 2003 when they were relocated to Sydney Olympic Park. In the early 2000's Westfield purchased Centrepoint from AMP and this included Sydney Tower itself. In 2011, Westfield were given approval to erect its logo in place of AMP atop the tower.