It was a controversial development for locals, most notably for the loss of Moreton Bay figs and Norfolk Pine trees but also the loss of access to the beachfront.
As construction began, the advertisements to promote the new estate began in earnest.
Source: John Greig First National. 1993. "Sandringham on the Beach" (Advertisement). The St George and Sutherland Shire Leader, April 6, 46.