Source: Lamont, M. 1995. "Antiques are now becoming a thing of the past for David Jones". The Sydney Morning Herald, April 7: 5.
The article refers to "target marketing" where department stores focus on providing products that consumers would expect out of a department store. In the 1990's the focus was on fashion, entertainment and
In the past decade, the focus has narrowed further with a greater focus on fashion. This has come at the expense of other departments, which have either shrunk or been eliminated altogether. Could this be one factor contributing to their difficulty to compete with other
speciality stores and online retailers?