Monday, 5 October 2015

MILESTONE: Roselands turns 50 - The Marketing (1965)

I'm going to present a special series as we mark fifty years since the opening of Roselands Shopping Centre.

There is a plethora of material that I have amassed, so I might as well split it into several parts. Next week I'll look at the opening of the centre itself. And then we have to ask ourselves, how did we get this to happen, where it is now and where to from here.

This week I'm going to share with you a selection of advertisements that were promoting the centre itself as opening day neared.

An official invitation is needed of course.

Roselands October 6 1965 The Torch

Source: Roselands. 1965. "A new concept in shopping pleasure" (Advertisement). The Torch, October 6, Page Unknown

This two page advertisement (Below) was loaded with illustrations which gave Sydneysiders an overview of what to expect.

Roselands Opening Feature October 13 1965 the leader (2)

Source: Roselands. 1965. "you'll love exploring Roselands" (Advertisement). The St George and Sutherland Shire Leader, October 6. 

Months before the opening, tenants were being sought.

Roselands June 2 1965 the leader 8

Source: Jones Lang Wooton. 1965. "This is Roselands: Australia's Greatest Shopping Adventure" (Advertisement). The St George and Sutherland Shire Leader. 

This one was an official advertisement by Grace Bros to promote their Roselands Store.

Roselands Opening Feature October 13 1965 the leader (11)

Source: Grace Bros. 1965. "Grace Bros Roselands" (Advertisement). The St George and Sutherland Shire Leader, October 13: 49. 

Roselands pioneered Food Courts inside major shopping centres through its "Four Corners" food court, where one could eat their way around the world.

Roselands September 15 1965 The Leader 8

Source: Roselands. 1965. "Roselands, Open Soon (Advertisement). The St George and Sutherland Shire Leader, September 15: 8. 

Another rwo page advertisement from The Daily Mirror. It included a map. Grace Bros were strategic in where to place it, not just in a booming suburbia but also to make sure that it was in reach of as many people as possible.

Roselands Feature Daily Mirror October 1965 (3)


Source: Roselands. 1965. "Australia's Greatest Shopping Centre Opening Tomorrow" (Advertisement). The Daily Mirror, October 12:

Finally, this ad told you how far you were from Roselands by car.

Roselands Ads September 15 1965 The Leader page unknown

Source: Roselands. 1965. "Is YOUR suburb here?" (Advertisement). The St George and Sutherland Shire Leader, September 15: page unknown.

Next Monday is the 50th anniversary itself and we will look at opening day.