This year we will focus on 1995.
Given the amount of material that I collated, I am breaking this into two parts.
Part 1 will focus on what retailers were providing for Christmas shoppers while Part 2 (next week) will focus on the day itself.
In 1995, computers and electronics were in vogue.
Coles recently decided to sell factory refurbished iPhones. In 1995, Strathfield Car Radios had their own second hand offers. This advertisement was published in The Daily Telegraph Mirror on December 16 1995.
You needed around $3000 to secure a good desktop computer. In 2020, you can buy a more powerful and advanced computer for several hundred dollars. A Canon inkjet printer cost $699. A basic printer can be found in 2020 for as little as $50. Below is a Grace Bros advertisement that was published in The Sunday Telegraph on December 17, 1995.
Bing Lee offered good computers at lower prices.
Other Advertisements of interest are featured below:
Chandlers
December 17 1995, The Sunday Telegraph
BigW
The first advertisement was published in The Sunday Telegraph on December 10 1995 while the second advertisement was published in the same newspaper on December 17 1995.
Kmart
December 20 1995, The Daily Telegraph Mirror
Brashs and Target attempted to lure shoppers by offering days where all items were reduced. This included the famous Target 12 1/2 % off everything sale.
Target
December 3 1995, The Sunday Telegraph
Food & Drink
Woolworths
December 20 1995, The Daily Telegraph Mirror
Coles
December 21 1995, The Daily Telegraph Mirror
Liquor Stax
December 20 1995, The Daily Telegraph Mirror
Macs Liquor
December 20 1995, The Daily Telegraph Mirror
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