East Circular Quay Redevelopment (Series): Completion (1999)

From: Blok, M. 2000. "Ferry nice". The Sydney Morning Herald, September 7: 22 (Domain Liftout).

The end is in sight for this series on East Circular Quay as the focus shifts to the completion of the redevelopment.

1999 saw the completion of the main residential development, comprising Bennelong Apartments, 3,5 and 7 Macquarie Street, and Mirvac's Quay Grand project. Two decades later, the separate redevelopment of the Coca-Cola Amatil building would complete the transformation of the area.

Either love it or hate it

The original twin towers of the World Trade Centre in New York were never architecturally impressive. When they officially opened in 1973, they struggled to attract tenants. What ultimately made the Twin Towers successful was what they offered inside the building, such as open floor plans without columns, which catered to the needs of corporate firms. In the 1990s, it became one of the most prestigious addresses to base a company in New York City. 

This development may not have been architecturally attractive, but it succeeded based on what was inside the building. As residential buildings, they are amongst the best located in Sydney. It was as close to the Sydney Opera House as one could get and had spectacular views of the city, harbour, and its icons and luxurious living. Shops, restaurants and a cinema were available at ground level and a short walk to buses, trains and ferries. Had a city office? You could walk to it.

Those with big wallets were prepared to pay for a slice of the action. 

Source: Mitchell, A. 1999. "$14m for slice of Toaster". The Sun Herald, April 18:25. 

Retail & dining restrictions

For retail and dining tenants at the base of the buildings, restrictions were placed on their operations, such as trading hours, the type of furniture and fit-outs. Nightclubs were not permitted, and a 2am curfew. This would be enforced by the Strata Corporations in the buildings. 

Source: Skelsey, M. 1999. "Toaster's pub with no cheers". The Daily Telegraph, April 15: 15. 

Rules for residents

Residents were expected to be on their "best behaviour." Swearing, walking around naked, and hanging laundry to dry on balconies were not permitted.

 

Source: Skelsey, M. 1999. "How to behave in a toaster". The Daily Telegraph, April 9: 15.

Upgrades to the footpath outside the buildings were undertaken to create the colonnade that we see today.

Next week, I will post the final entry in the series, focusing on the Opera Residences development, which involved converting the former Coca-Cola Amatil Building from an office complex into a residential tower.

Entries in this series

1. East Circular Quay Redevelopment (Series): The first apartment block proposal (1979)
2. East Circular Quay Redevelopment (Series): Opera Garden Centre Scheme (1984)
3. East Circular Quay Redevelopment (Series): Unilever House Hotel Conversion (1986)
4. East Circular Quay Redevelopment (Series): Opera Garden Centre Scheme Revisited (1986)
5. East Circular Quay Redevelopment (Series): Unilever House Hotel Conversion (1987)
6. East Circular Quay Redevelopment (Series): CML's 1990 Scheme
7. East Circular Quay Redevelopment (Series): CML's Bennelong Centre (1991)
8. East Circular Quay Redevelopment (Series): East Circular Quay Redevelopment (Series): The Revolving Office Tower Scheme (1991)
9. East Circular Quay Redevelopment (Series): East Circular Quay 'Ideas Quest' (1992)
10. East Circular Quay Redevelopment (Series): Mirvac Hotel Scheme - 61 Macquarie Street (1992)
11. East Circular Quay Redevelopment (Series): New Planning Guidelines unveiled (1993)
12. East Circular Quay Redevelopment (Series): The shift towards residential development (1993)
13. East Circular Quay Redevelopment (Series): Residential Scheme unveiled (1994)
14. East Circular Quay Redevelopment (Series): Construction commences (1995)
15. East Circular Quay Redevelopment (Series): Construction continues (1996)
16. East Circular Quay Redevelopment (Series): Unveiling "The Toaster" (1997)
17. East Circular Quay Redevelopment (Series): The protests (1997)
18. East Circular Quay Redevelopment (Series): Redevelopment Visions (1997)
19. East Circular Quay Redevelopment (Series): NSW Government Response (1997)
20. East Circular Quay Redevelopment (Series): Completion of Bennelong Apartments (1998)
21. East Circular Quay Redevelopment (Series): Jorn Utzon's perspective (1998)
22. East Circular Quay Redevelopment (Series): The protests continue (1998)