Monday, 15 June 2026

VISIONS OF SYDNEY: Sydney Cove Redevelopment Scheme (1963)

Circular Quay Redevelopment June 17 1963 SMH 15

Source: Anonymous. 1963. "A look into the future".  The Sydney Morning Herald, June 17: 15.

Over the years, I have come across a few clippings relating to proposals to redevelop the blocks adjacent to Circular Quay Railway Station.

In 1963, the Sydney Cove Area Development Committee unveiled a proposal to redevelop the blocks immediately to the South of Circular Quay Railway Station. This included the construction of skyscrapers around the height of the AMP Building in the blocks adjacent to Circular Quay Railway Station, i.e., north of Bridge Street. Customs House would have been preserved as part of any redevelopment of the area. 

The model was displayed for two weeks in the vestibule at the Sydney Town Hall.

Circular Quay Redevelopment June 17 1963 SMH 15 enlarged 3

Sourced From: Anonymous. 1963. "A look into the future".  The Sydney Morning Herald, June 17: 15.

Saturday, 13 June 2026

Property Advert of the Week: Bennelong Apartments (1999)

The residents of Bennelong Apartments have not had the best week, following news that the State Government is easing restrictions and regulations on hosting events on the Sydney Opera House forecourt.

Below is a 1999 newspaper advertisement promoting apartments for sale in the building itself.

Bennelong Apartments Ad November 27 1999 SMH Domain 31A

Source: Colliers Jardine & Jones Lang LaSalle. 1999. "Bennelong Apartments" (Advertisement). The Sydney Morning Herald, November 27: 31A (Domain Liftout).

Monday, 8 June 2026

VISIONS OF SYDNEY: Bondi of the future exhibition - revisited (1968)

Bondi of the Future Ad November 13 1968 Wentworth Courier 19 enlarged

Sourced from: Grace Bros Bondi Junction. 1968. "See Bondi of the future" (Advertisement). The Wentworth Courier, November 13: 19.

Back in 2014, I posted an entry which would appear under Never Built Sydney, focusing on a 1968 Exhibition at Grace Bros, Bondi Junction, involving University of New South Wales Architecture students displaying their visions for Bondi in the year 2000.

I have posted this entry under Visions of Sydney as it aligns with "never builts" or future visions for redevelopment of suburbs that never proceeded or were early or alternate schemes or in this instance, university students predicting how Bondi may look over thirty years into the future.

Below is a newspaper advertisement from Grace Bros showing one of the proposed schemes. It is the same featured from the article I posted back in 2014, but with Ben Buckler in the foreground. Its familiar midrise unit blocks would not have survived. It would have been completely rebuilt from scratch, incorporating a mixture of residential and tourist development. Having a hotel located there would have utilised not just the views of the beach, but also those of the ocean. If the idea had evolved into a real proposal and then been built, it would likely have been amongst Sydney's most famous hotels, simply for its headland location.

Bondi of the Future Ad November 13 1968 Wentworth Courier 19

Source: Grace Bros Bondi Junction. 1968. "See Bondi of the future" (Advertisement). The Wentworth Courier, November 13: 19.

And there is one feature from The Wentworth Courier (20 November 1968) that either shows another scheme or could be part of the initial scheme. I think the featured model could be one of how Campbell Parade may have been envisioned as looking in the year 2000.If so, much taller, larger buildings were predicted line the strip than in 2000 and 2026, six decades later. 

Bondi of the Future November 20 1968 Wentworth Courier 4 enlarged Bondi of the Future November 20 1968 Wentworth Courier 4

Source. Anonymous. 1968. Untitled. The Wentworth Courier, November 20: 4. 

Related Entry

NEVER BUILT SYDNEY: Bondi of the Future Exhibition (1968)



Saturday, 6 June 2026

Real Estate Advert of the Week: Hobartville Estate, Hobartville (1971)

Below is a 1971 newspaper advertisement promoting homesites at Hobartville, near Richmond. homesites were on offer for from $4300, which is equivalent to one spending around $51 150 today (RBA Inflation Calculator).

 Hobartville Estate September 17 1971 The Sun 69

Source: Proud Projects Pty. Ltd. 1971. "Sewered Land" (Advertisement). The Sun, September 17: 69. 



Monday, 1 June 2026

VISIONS OF SYDNEY: Parramatta Road Light Rail as envisioned in 2002

Below is a 2002 newspaper article from The Daily Telegraph reporting on a proposal to build a light rail line along Parramatta Road. Twenty-five years later, it is still being explored as an option to revitalise the road corridor, which has struggled to attract business and development. 

The aim was to build the line to take advantage of the construction of the M4 East Expressway (which eventually became WestConnex), which would have removed cars from Parramatta Road.

It didn't mention of any specific stretch of road but forewarned that branch lines could have been included to connect with railway stations on the Inner West line.

Work on the expressway was estimated to have commenced in 2005, but the road itself (WestConnex) did not open until 2019. The M4 East was built as part of the broader project, which also included the construction of the M8 motorway to connect the M4 and the M5. Construction had commenced in 2015, meaning it took an extra decade for it to become a reality. 

Parramatta Road Light Rail Proposal October 30 2002 Daily Telegraph 6

Source: Skelsey, M. 2002. "Light is right for clogged Parramatta Rd". The Daily Telegraph, October 30: 6. 

Momentum for light rail has gained traction in recent times. Inner West mayors have expressed their support for a Light Rail Line, and that could lead to the construction of 50,000 homes along the road. Click here to read a 2025 article from The Daily Telegraph (Subscription Required).

Saturday, 30 May 2026

Property Advert of the Week: Engadine Land Release (1964)

Below is a 1964 newspaper advertisement promoting a land release at Engadine. It is not explicitly stated in the advertisement as to where in the suburb the land release was located, but interested buyers were to meet a sales representative at the intersection of (old) Princes Highway & Railway Parade (Princes Highway). This is the intersection where KFC Engadine is located today. 

Engadine Land Release Ad January 3 1964 daily mirror 27

Source: Parkes Developments Pty. Ltd. "Young folk are moving to Engadine" (Advertisement). The Daily Mirror, January 3: 44. 

A £50 ($100) deposit was required to secure blocks ranging from £795 ($1590) to £1150 ($2300). In today's money, that would range from around $28 100 to around $40 650 (RBA Inflation Calculator). 

Monday, 25 May 2026

VISIONS OF SYDNEY: Woolwich Redevelopment Scheme (1960)

Woolwich Redevelopment Scheme August 26 1960 Daily Telegraph 5 enlarged
An artists impression of the redevelopment scheme. Full citation below.

Woolwich Redevelopment Scheme August 26 1960 Daily Telegraph 5 enlarged 2
Full citation below
Recently, I came across a 1960 newspaper clipping in The Daily Telegraph that mentioned plans to redevelop the Woolwich Dock, owned by Mort's Dock and Engineering Co. Ltd.

The redevelopment proposal was conceived in response to the company's liquidation, and the redevelopment of the site would enable creditors to recoup their losses.

It was envisaged that 2000 apartments would be built to house 5000 people. Around twenty high-rise towers would have been built under the scheme to accommodate the apartments.

In 1963, the Army purchased the site and occupied it until 1997. It was used for repairs and maintenance. In the late 1990s, plans were proposed to redevelop the site into housing.

Woolwich Redevelopment Scheme August 26 1960 Daily Telegraph 5
Source: Anonymous. 1960. "Woolwich Development Scheme". The Daily Telegraph, August 26: 5.

Locals objected to any development and advocated for the land to be handed over for public use. In 2001, the Harbour Trust assumed control of the site and enabled public access. The privately owned Woolwich Dock continues to provide repair and maintenance services to boat owners.

The site as it looks today, with the St Leonards skyline rising in the background. Photo taken by the Author (2025).

Saturday, 23 May 2026

Property Advert of the Week: Sienna Apartments, Rockdale (2002)

Below is a 2002 newspaper advertisement to promote apartments for sale in Tower 1 of the Sienna Apartments in Rockdale.

Apartments were on sale from $ 270,000, but a $ 1,000 deposit could secure the apartment, with no further payment until completion the following year.

. Sienna Apartments Rockdale Ad February 16 2002 Daily Telegraph Homes Liftout 13

Source: Laing & Simmons. 2002. "Sienna Apartments" (Advertisement). The Daily Telegraph, February 16: 13 (Homes Liftout).

Monday, 18 May 2026

NEVER BUILT SYDNEY: Strathfield Plaza Scheme (1969)

This is the last entry in the current batch of the Never Built Sydney series.

Strathfield Plaza opened in 1981. The completed retail complex incorporated mixed-use development above it, with a nine-storey office tower and a 13-storey apartment tower rising from a four-level podium containing the shopping centre and parking garages. This made it one of the earlier Sydney retail complexes to combine shopping, office and residential uses within the same development.

Strathfield Plaza Tower July 12 1969 SMH 8

Source: Anonymous. 1969. "$13m plan awaits Minister's ruling". The Sydney Morning Herald, July 12: 8. 

In 1969, plans for the centre were more ambitious. An early scheme proposed two 25-storey apartment towers rising above a four-level retail podium. Even the plans for Strathfield Plaza were ambitious, with space to be allocated for a department store. 

Had the 1969 scheme been realised, apart from the high-rise towers themselves (and they would still have stood out at 29 levels), Strathfield Plaza might have emerged as a serious competitor to Westfield Burwood, particularly if a major department store had occupied the space. At the time, Farmers was the anchor tenant at Westfield, so its competitors - Grace Bros, David Jones and Waltons could have made a presence in the centre had the 1969 scheme been approved, and Inner West retailing would not be what it is today. 


Saturday, 16 May 2026

Property Advert of the Week: Chelsea Court, Surry Hills (1992)

Below is a 1992 newspaper advertisement for Chelsea Court in Surry Hills. Two bedroom apartments were on offer from $260, 000. 

Chelsea Court Surry Hills Ad December 16 1992 daily telegraph 5

Source: Toga Building Company Pty. Ltd. "Chelsea Court, Surry Hills" (Advertisement). The Daily Telegraph Mirror, December 16: 5. 

Monday, 11 May 2026

NEVER BUILT SYDNEY: Milsons Point "Chirpy" Tower (2004)

Luna Park Tower January 30 2004 daily telegraph 13 enlargement 1A

Luna Park Tower January 30 2004 daily telegraph 13 enlargement 1
Full Citation Below

The Metro Edgely Consortium (Multiplex and Edgely Family) were the owner of Luna Park in 2004. In January 2004, just over two months prior to reopening the amusement park, the park proposed a plan to renew the site. This included a 14-storey office tower on the hill adjoining the park, designed by architects Denton Corker Marshall.

The argument for the tower, to be built alongside a cinema complex within the amusement park, would ensure the park's financial future.

Luna Park Tower January 30 2004 daily telegraph 13

Source: Richards, S. 2004. "Dim view of latest Luna Park fun and games". The Daily Telegraph, January 30: 13. 

Residents opposed the project on the grounds that it would block views. There was also support towards the site acting as a park and a restaurant to be built alongside the park

Plans for the tower were rejected in 2005 by NSW Planning Minister Frank Sartor, who approved a seven-storey building on the site instead. 

No building was ever built on the site. It became Northcliff Park, which was opened in 2019.

Above: Northcliff Park. Photo taken by the Author (2021)






Saturday, 9 May 2026

Property Advert of the Week: "Lani Gardens", Bexley (1971)

Below is a 1971 newspaper advertisement promoting the sale of homes in the "Lani Gardens" complex in Bexley. Prices for villas started from $19,750, which would be equivalent to around $272,000 today (RBA Inflation Calculator). 

14 Albert Street Bexley Ad September 3 1971 The Sun 58 
Source: Brian A. Moore & Partners Pty. Ltd. 1971. "Lani Gardens" (Advertisement). The Sun, September 3: 58.

Monday, 4 May 2026

NEVER BUILT SYDNEY: Regent Hotel - Early Scheme (1978)

In 1978, the NSW Government announced plans to construct what would become the Regent Hotel (now Four Seasons Hotel), one of Sydney's most prestigious and famous hotels. The hotel was opened in 1982 with 531 rooms.

Did you know that the 30-storey hotel had a different design proposal when it was announced? Below is a 1978 article from The Sydney Morning Herald.

Regent Hotel August 23 1978 SMH 10

Source: Anonymous. 1978. "$40m luxury hotel planned for Quay". The Sydney Morning Herald, August 23: 10. 

Saturday, 2 May 2026

Property Advert of the Week: Austral Farm Lots (1967)

In 1967, Carnegie Real Estate were selling 5-acre farm lots at Austral. One key selling point for acreage was that the lots were connected to Sydney's water supply.

  Hoxton Park Land Release Ad September 8 1967 daily mirror 53

Carnegie Real Estate Pty. Ltd. 1967. "5 acre farm lots on city water supply (Advertisement). The Daily Mirror, September 8: 53.


Monday, 27 April 2026

NEVER BUILT SYDNEY: Early Scheme for 1 O'Connell Street (1987)

1 O'Connell Street December 8 1987 SMH 33 HD enlarged
Full Citation Below.

1 O'Connell Street, as we know it, was designed by Peddle Thorp Walker. The 36 level/166 metre tower was completed in 1991 and is topped of by a spire inspired by spires on other Sydney buildings such as the Queen Victoria Building and Lands Department Building. It replaced the CSR Building, built in the 1960's and was demolished to make way for the tower.

However, this may not have happened as an earlier design for the tower did not consider a spire, but rather a much more standard roof.

Not proceeding with this scheme was a good decision, as Sydneysiders were rewarded with a tower featuring a notable architectural feature. The site itself commands never to be built views, meaning that any tower built had to be a focal point. Peddle Thorp Walkers' design achieves it. 

1 O'Connell Street December 8 1987 SMH 33 HD

Source: Chancellor, J. 1987. "Highest high-tech floors may notch $850 sq m". The Sydney Morning Herald, December 8: 33.


Saturday, 25 April 2026

Property Advert of the Week: Mt Pritchard Land Release (1964)

 In 1964, homesites were on offer at Mt Pritchard for a deposit of £10 ($20) or £850 ($1700) each. According to the RBA Inflation Calculator, this is equivalent to about $ 30,000 in today's money.

Mulgoa Road likely refers to what is now known as Elizabeth Drive. 

Liverpool Land Release Ad May 23 1964 daily telegraph 36

Source: G. P. Grey Pty. Ltd. 1964. "Homesites at Liverpool" (Advertisement). The Daily Telegraph, May 23: 36.

Monday, 20 April 2026

NEVER BUILT SYDNEY: 109 Pitt Street (1988)

Pitt Street Office Tower February 23 1988 SMH 65 enlarged
Full citation below.
 
Never Built Sydney is back for another series. In this entry, I look at a 1988 proposal for a 26-level office tower at 105, 107, and 109 Pitt Street. The tower, which was to comprise 21,000 sq/m of office space, was never built. 

"Innovative engineering design" was to be a key feature of the tower, to be developed by Hooker Projects and the State Superannuation Board.

  Pitt Street Office Tower February 23 1988 SMH 65

Source: Anonymous. 1988. "City block will feature major innovations in building and design". The Sydney Morning Herald, February 23: 65. 

In 2002, I photographed a model of the tower prepared for the City of Sydney Model. Thank you to Richard Braddish (Sydney City Council) for organising it at the time. 

MVC-323X

105 Pitt Street, 107 Pitt Street and 15-25 Hunter Street are currently subject to an innovative development of its own - a 55 level office tower that when completed will be the worlds tallest hybrid building, It will beat the 39 level/183 metre Atlassian Central Tower at Central Station which when completed later this year or early next year will be the tallest hybrid timber tower in the world. As of April 2026, the demolition of buildings is in progress.

105-107 Pitt Street Render

Source: Anonymous. 2024. “A $370m skyrise building has been given the green light in the heart of Sydney’s CBD.” Image in “City of Sydney pushes limits to add another CBD skyscraper”. The Daily Telegraph, August 29. Accessed April 19, 2026. https://www.dailytelegraph.com.au/newslocal/central-sydney/1525-hunter-st-and-105107-pitt-st-development-gets-green-light-for-55storey-skyscraper/news-story/a423d0a5fb8e5a0e0247b4c6289c6317



 

Saturday, 18 April 2026

Property Advert of the Week: The Mill, Marrickville (2002)

Below is a 2002 newspaper advertisement promoting apartments for sale at "The Mill" at 11-21 Gordon Street, Marrickville. 

The Mill Marrickville Ad October 27 2002 Sunday Telegraph Homeowner 8
Source: Landbiz. (2002). "The mill" (Advertisement). The Sydney Telegraph, October 27: 8 (homeowner liftout). 

Monday, 13 April 2026

1986: The return of the Green & Yellow on Sydney Ferries

Did you know that 2026 marks 40 years since Sydney Ferries revived the green-and-yellow livery that adorned the ferries in earlier decades of the 20th century?

The reason for its introduction was that the First Fleet Ferries, to replace the older Lady Class Ferries, were funded by the Australian Bicentennial Roads Development (a misnamed fund) as part of transport upgrades for the Bicentennial, which was held in 1988. It was meant to symbolise that the Federal Government funded the ferries, not the State Government.

First Fleet Ferries February 19 1986 SMH 4

Source: Coultan, M. 1986. "Ferries let us see colour of their money". The Sydney Morning Herald, February 19: 4. 

They would replace the dark blue and off-white livery of existing ferries.

The successor Lady Class Ferries (post-1968), along with the Manly Freshwater Class Ferries, would eventually be repainted green and yellow.

Ferries introduced during the 1990s and 2000s, including the Jetcats, Rivercats, Harbourcats and Supercats, did not adopt the green-and-gold livery during their working lives.

Since the introduction of the Emerald Class Ferries in 2016, every new Sydney ferry entering service has adopted the green and yellow livery along with the Minicat, River and Parramatta River class ferries. In 2026, 100% of Sydney's ferry fleet will be adorned in green and yellow.



Saturday, 11 April 2026

Property Advert of the Week: Long Homes (1985)

Below is a 1985 newspaper advertisement from Long Homes. Display Homes could be inspected at Edensor Park (Fairfield), Macquarie Fields, St Andrews and Kingswood.

Long Homes Ad January 12 1985 daily telegraph 27

Source: Long Homes. 1985. "No repayments until June '85" (Advertisement). The Daily Telegraph, January 12: 27.

Monday, 6 April 2026

2002: Feature Article on Wharf Redevelopments

In 2002, The Sunday Telegraph supplement homeowner published a feature article on the redevelopment of Sydney wharves into apartment complexes.

At the time, the finger wharf at Woolloomooloo had already been redeveloped into "The Wharf", while at Walsh Bay, the former piers were in the process of redevelopment. Darling Island, once a wharf itself, was also in the process of undergoing redevelopment. 

The Walsh Bay redevelopment would be completed in stages from 2003, while Darling Island would be completed in 2004.

A key selling point for apartments in those projects was "absolute waterfront", though that term can be applied to any home that adjoins the water, i.e. you can step from your property onto the water. Many harbourside homes can boast about absolute waterfront. 

Wharf Developments July 7 2002 Sunday Telegraph Homeowner 10-11

Source: Wills, J. 2002. "Reclaim the sea". The Sunday Telegraph, July 7: 10-11 (homeowner liftout). 


Saturday, 4 April 2026

Property Advert of the Week: 'Highpoint on the Park', Parramatta (2003)

Below is a 2003 newspaper advertisement promoting apartments for sale at 'Highpoint on the Park' in Parramatta. Two and three-bedroom apartments were on offer.

  Highpoint Parramatta Ad April 27 2003 Sunday Telegraph Homeowner 14

Source: Moxham's Real Estate Pty. Ltd. & Raine & Horne Parramatta. (2003). The Sunday Telegraph, April 27: 14 (homeowner liftout).

Monday, 30 March 2026

Royal Easter Show Flashback: 2001 (Part II)

This is part two in our Royal Easter Show Flashback, focusing on 2001. Last week, I posted admission prices, transport arrangement and showbag advertisements.

This week, I share several newspaper clippings focusing on the Easter Show itself. 

Opening Day - Friday April 6

Royal Easter Show April 7 2001 SMH 1 enlarged

Source: Banham, C. 2001. "Show's opening brings out all creatures small and great". The Sydney Morning Herald, April 7: 1. 

By 5 pm, 25,886 had attended the first day of the show, which was just over half of the previous year's opening-day attendance. In 2001, the Easter Show began one week before the start of the school holidays, whereas the previous year, the first day of the show coincided with the last day of Term 1 for school students. 

In the main arena, crowds were entertained by Bluey, "the helicopter who thinks he's a sheep dog". There would be lunchtime and evening performances.

25 years later, we have Bluey the sheep dog who has his own TV show and is loved by kids around the world, and yes, you can even get a Bluey Showbag.

The Sun Herald captured the first day of the opening weekend in a full-page feature on April 8 2001.

Royal Easter Show April 8 2001 Sun Herald 9

Source: Smyth, T. 2001."Hardly a no-Show". The Sun Herald, April 8: 9.

Official Opening - Wednesday April 11

The 2001 Royal Easter Show was officially opened by Governor General Sir William Deane and was followed by the first Grand Parade, where 1000 of the finest livestock were paraded in the Main Arena

Good Friday - April 13

Traditionally, it's the busiest day of the show. 140,000 made the trek on the first day of the Easter Long Weekend, and it was the busiest day for Sydney Olympic Park since the Olympic Games held several months earlier.

Ticket limits are in place for each day of the show in 2026, so we will not see crowds like this again on Good Friday. That is why tickets must be bought for a specific day. 

Royal Easter Show April 14 2001 SMH 1 enlarged

Source: Jackson, A. 2001. "Show stopper: 140,000 drop in to say howdy". The Sydney Morning Herald, April 14: 1.

Easter Saturday - April 14

Another bumper crowd through the turnstiles

Royal Easter Show April 15 2001 Sun Herald 9

Source: Smyth, T. 2001. "A once a year, 'only at the Show' time". The Sun Herald, April 15: 9. 

On April 20, The Sydney Morning Herald posted a photospread in its main news section, along with a summary of the show

Royal Easter Show April 20 2001 SMH 8

Source: Dennis, A. 2001. "Thanks a million for coming folks, and it'll be even bigger next year". The Sydney Morning Herald, April 20: 8. 

  • Around 1.05 million attended the Royal Easter Show in 2001
  • 16500 animals were exhibited
  • 149 000 Dagwood Dogs were sold
  • 400 cups of coffee were sold
  • 500 children were lost, then found
Planning had already begun for 2002. There were plans to expand it onto Olympic Boulevard (they followed through) and to improve parking accessibility for those who elected to drive. Concerns about pre-booked parking may have deterred some.

Related Entry

Royal Easter Show Flashback: 2001 (Part I)

Saturday, 28 March 2026

Property Advert of the Week: Captain Cook Towers, Brighton-Le-Sands (1971)

Below is a 1971 newspaper advertisement for Captain Cook Towers, located on The Grand Parade at Brighton-Le-Sands.

Two bedroom apartments were eon offer from $22 000 and three bedroom apartments from $35 000. This is equivalent to $303 000 and $481 500 in todays money as based on the RBA Inflation Calculator.

  Captain Cook Towers Brighton Ad June 12 1971 daily telegraph 42

Source: J. R. Baker Pty. Ltd. & Whiteman's Real Estate Co. 1971. "Captain Cook Towers" (Advertisement). The Daily Telegraph, June 12: 42.

Monday, 23 March 2026

Royal Easter Show Flashback: 2001 (Part I)

Next week marks the start of the annual Royal Easter Show at Sydney Olympic Park. The year of focus is 2000 and will be presented in two entries.

This week, I will focus on key facts and the showbags.

Date:         April 6-19, 2001

The Easter Show ran for 14 days (Down from 16 days in 2000) and it will run for 12 days in 2026. 

Theme: The Great Australian Muster

Admission

Show Only entry ticket prices increased by $3 for adults and $2 for children. This was also the first show where the GST (10%) had been charged, being introduced on July 1, 2000, and would have attributed for much of the increase.

Adults: - $20
Concesions (Tertiary Students and Pensioners) - $15.50
Children: - $11.50

Showlink tickets were also available and could be pre-purchased at train stations for use on any one day of the show, including show buses. Prices below were for the Sydney Suburban Area with higher prices for those in the outer metropolitan area.

Adults: - $25.50
Tertiary Students - $18.50
Children: - $14.50

In 2026, ticket options are broader, but at the time of preparing this entry general prices were not listed:
Only early bird prices are listed

Adults - $ 48.00 
Concession - $36 
Child - $29.50 
PWD - $29.50 

Tickets in 2026 include free return travel on public transport on the day of the visit, and the date of the visit must be pre-booked. In 2026, it has broken down ticket purchases further where you have to locate the date and the type of ticket you want given each day has multiple options.


Royal Easter Show Preview Magazine April 1 2001 Sun Herald (5)A

Source: NSW Department of Transport. 2001. "The only way to go to the Royal Easter Show" (Advertisement). The Sun Herald Official Sydney Royal Easter Show Magazine, April 1: 8. 

Showbags
All showbag advertisements were sourced from "The Sun Herald Official Sydney Royal Easter Show Magazine" published on April 1, 2001.

In 2001, Showbags ranged from $2 to $18.50. A total of 260 showboats were on offer. In 2026, 418 showbags are on offer.

Coca Cola
A constant best seller at the time. The backpack also kept up with the trends.
Royal Easter Show Preview Magazine April 1 2001 Sun Herald (23) A

Pepsi
Like Coca Cola, they offered the sling bag or body bag as they called it but for just $12.00.

Royal Easter Show Preview Magazine April 1 2001 Sun Herald (25) B

2Day FM
Followed Coca Cola and Pepsi with their own bodybag or slingbag. It included two mugs, one for each of the Morning Crew members, Wendy Harmer and Peter Moon.

Royal Easter Show Preview Magazine April 1 2001 Sun Herald (25) C

Triple M
They offered an "Extra Large" backpack for those who wanted a traditional backpack as opposed to the slingbag or bodybag on offer from its competitors. 

Royal Easter Show Preview Magazine April 1 2001 Sun Herald (22) A

Nestle
Bertie Beetle Showbags were just $2. 2001 also marked the debut of the Wonka Showbag.
Royal Easter Show Preview Magazine April 1 2001 Sun Herald (30) A 
Bensons
The traditional (and best-selling) Cadbury Showbag was just $6. In 2026, still the same price but a victim of shrinkflation, i.e. focus on bite-sized bars as opposed to full-size.

Royal Easter Show Preview Magazine April 1 2001 Sun Herald (24)
Royal Easter Show Preview Magazine April 1 2001 Sun Herald (25) A

Gag Magic
The showbag retailed for $8 in 2001. In 2026 it is $20 but you get $89.90 worth of goodies.

Royal Easter Show Preview Magazine April 1 2001 Sun Herald (26)A

Extended Sampling
A Little Luxury was a bestseller in its time and sadly no longer is sold at the show. In 2026, Girlfriend and Men's Health Magazines are still in print, but no showbags on offer. 

Royal Easter Show Preview Magazine April 1 2001 Sun Herald (26)B

Mega Showbags
Royal Easter Show Preview Magazine April 1 2001 Sun Herald (27)

New Concept
They sold Mars-branded showbags plus themed showbags from television shows and films.

Royal Easter Show Preview Magazine April 1 2001 Sun Herald (28) Royal Easter Show Preview Magazine April 1 2001 Sun Herald (29)

Next week, I will post a selection of newspaper clippings from the 2001 Royal Easter Show.