Remember This? State Rail Off Peak Rail Fares (1986)

Below is a 1986 newspaper advertisement from State Rail promoting off-peak rail fares across the suburban and outer suburban (intercity) network. Clever marketing was applied. They used the platypus featured on the 20-cent coin to promote the savings by claiming that one would "save a platypus". With off-peak fares in 1986, commuters were promised at least a 20-cent saving on their fares, increasing based on distance travelled, and one could save even more animals by taking advantage of fares, referring to other animals featured on our coins.

 

 Source: State Rail. 1986. "Save a platypus with State Rail". The Daily Telegraph, August 5: 18.

Remember This? Road sign error (1993)

It is rare that a road sign would incorrectly spell the name of a suburb, town or city. In 1993, a road sign for westbound traffic on the Hume Highway at Villawood incorrectly spelt Liverpool as Liveprool. The Daily Telegraph Mirror documented how two workers from the Roads and Traffic Authority corrected the error in twenty-five minutes.  

Source: Offord, J. 1993. "This time they got it right". The Daily Telegraph Mirror, December 10: 7.

Remember This? Robert Baudin Sydney Aerial (1969)

Below is an aerial photograph of Sydney that was published in The Sunday Telegraph in 1969. It was taken by Robert Baudin, an American photographer who was a known counterfeiter and conman. The photo was taken prior to him being sentenced to five and a half years for counterfeiting.

Source: Baudin, R. 1969. "A new bird's eye view of Sydney"(Photograph). The Sunday Telegraph, February 9: 7.

Remember This? Peter's of Kensington The Grand New Year Sale Ad (2000)

Remember This? is back for its summer series as normally done throughout January.

Below is a newspaper advertisement for Homewares store Peter's of Kensington from 2000 to promote their annual New Year Sale. Back in 2000, they were only based at Kensington, but have expanded to now trade at Alexandria, Barangaroo and Birkenhead Point (Drummoyne). In addition, they have an online store , meaning one does not have to wait for stores to be open or travel to Sydney to make their purchases. 

Source: Peter's of Kensington. 2000. "The Grand New Year Sale" (Advertisement). The Sun Herald, January 16: 34-35.