Remember This? State Rail Off Peak Rail Fares (1986)

Below is a 1986 newspaper advertisement from State Rail promoting off-peak rail fares across the suburban and outer suburban (intercity) network. Clever marketing was applied. They used the platypus featured on the 20-cent coin to promote the savings by claiming that one would "save a platypus". With off-peak fares in 1986, commuters were promised at least a 20-cent saving on their fares, increasing based on distance travelled, and one could save even more animals by taking advantage of fares, referring to other animals featured on our coins.

 

 Source: State Rail. 1986. "Save a platypus with State Rail". The Daily Telegraph, August 5: 18.