1976: Farmers Rebranded as Myer

Source: Anon. 1976. "Farmers moving back to quality". The Sun Herald, May 9: 127. 

1976 saw the end of an era in Sydney retailing when Farmers stores were rebranded as Myer. It was the first of two rebrandings by Myer as they acquired Sydney department stores. The second was in 2004 when Grace Bros stores were rebranded as Myer following their takeover by Myer in 1983 and later incorporation into the Coles-Myer Group.

Below is a 1976 newspaper article from The Sun Herald announcing that by the end of that year, all Farmers stores would be rebranded as Myer, including its flagship city store (Current location of Myer post 2004 rebranding of Grace Bros & Westfield Sydney Central Plaza).

Farmers merged with Myer in 1961, and over the next fifteen years, Myer engaged in Myerisation of its stores, which meant removing the services and products that gave Farmers its unique identity. In effect, Farmers stores had evolved into Myer stores except in name only. 

At the time, Farmers had stores in central Sydney, Miranda, Carlingford, Burwood, Blacktown and Gordon.

Myer would trade under its name on the site until 1983, when it acquired Grace Bros and rebranded the store to Grace Bros, along with any stores branded as Myer in NSW. 

In 2004, all Grace Bros stores in NSW, including the city store, were rebranded as Myer, reintroducing the Myer name to what was once the home of Farmers.