Royal Easter Show Flashback: 2001 (Part I)

Next week marks the start of the annual Royal Easter Show at Sydney Olympic Park. The year of focus is 2000 and will be presented in two entries.

This week, I will focus on key facts and the showbags.

Date:         April 6-19, 2001

The Easter Show ran for 14 days (Down from 16 days in 2000) nd it will run for 12 days in 2026. 

Theme: The Great Australian Muster

Admission

Show Only entry ticket prices increased by $3 for adults and $2 for children. This was also the first show where the GST (10%) had been charged, being introduced on July 1, 2000, and would have attributed for much of the increase.

Adults: - $20
Concesions (Tertiary Students and Pensioners) - $15.50

Children: - $11.50

Showlink tickets were also available and could be pre-purchased at train stations for use on any one day of the show, including show buses. Prices below were for the Sydney Suburban Area with higher prices for those in the outer metropolitan area.

Adults: - $25.50
Tertiary Students - $18.50

Children: - $14.50

In 2026, ticket options are broader, but at the time of preparing this entry general prices were not listed:

Only early bird prices are listed

Adults - $ 48.00 

Concession - $36 

Child - $29.50 

PWD - $29.50 

Tickets in 2026 include free return travel on public transport on the day of the visit, and the date of the visit must be pre-booked. In 2026, it has broken down ticket purchases further where you have to locate the date and the type of ticket you want given each day has multiple options.

Source: NSW Department of Transport. 2001. "The only way to go to the Royal Easter Show" (Advertisement). The Sun Herald Official Sydney Royal Easter Show Magazine, April 1: 8. 

Showbags

All showbag advertisements were sourced from "The Sun Herald Official Sydney Royal Easter Show Magazine" published on April 1, 2001.

In 2001, Showbags ranged from $2 to $18.50. A total of 260 showboats were on offer. In 2026, 418 showbags are on offer.

Coca Cola

A constant best seller at the time. The backpack also kept up with the trends.

Pepsi

Like Coca Cola, they offered the sling bag or body bag as they called it but for just $12.00.

2Day FM

Followed Coca Cola and Pepsi with their own bodybag or slingbag. It included two mugs, one for each of the Morning Crew members, Wendy Harmer and Peter Moon.

Triple M

They offered an "Extra Large" backpack for those who wanted a traditional backpack as opposed to the slingbag or bodybag on offer from its competitors. 

Nestle

Bertie Beetle Showbags were just $2. 2001 also marked the debut of the Wonka Showbag.

 

Bensons

The traditional (and best-selling) Cadbury Showbag was just $6. In 2026, still the same price but a victim of shrinkflation, i.e. focus on bite-sized bars as opposed to full-size.

Gag Magic

The showbag retailed for $8 in 2001. In 2026 it is $20 but you get $89.90 worth of goodies.

Extended Sampling

A Little Luxury was a bestseller in its time and sadly no longer is sold at the show. In 2026, Girlfriend and Men's Health Magazines are still in print, but no showbags on offer. 

Mega Showbags

New Concept

They sold Mars-branded showbags plus themed showbags from television shows and films.

Next week, I will post a selection of newspaper clippings from the 2001 Royal Easter Show.