Monday, 7 October 2019

Remember This? Cityrail periodical tickets Ad (1991)

I am in the process of unearthing some further material on the evolution of Westfield Miranda. This week "Remember This" returns to fill in the gap.

Below is a 1991 advertisement by Cityrail promoting the sale of periodical tickets. The introduction of the Opal Card in recent years and the travel cap (originally $60 per week, now $50) has marked the end of such tickets. Reduced fare journeys are also available to regular commuters on a weekly basis e.g. a person making return trips to and from work five days a week saves 10% along. Opal also $2 discounts for transfers to other modes of public transport in a journey, which was not available with paper tickets for single or return trips.

How about a person who does alot of travel in one day? $15 maximum daily travel cap.

The abolition of periodical tickets did hurt some as they were attracted by the big savings on offer by paying upfront.

Commuters were promised up to 196 free trips if they bought a yearly ticket. The advertisement was published in The Daily Telegraph Mirror on June 3, 1991.




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