Monday, 23 August 2021

1989: Sydney Ferries introduce automatic ticketing

Sydney Ferries Automatic Ticketing Ad July 4 1989 Daily Mirror 37

Source: Sydney Ferries. 1989. "Announcing the Launch of a Great new Ferry Service. Automatic Ticketing" (Advertisement). The Daily Mirror, July 4: 37. 

In 1989, Sydney's Ferry Network became the first mode of public transport in Sydney to offer automatic ticketing across its entire network. Prior to 1989, automatic ticketing was only available for rail commuters on the Eastern Suburbs Railway Line, which had been available since its opening in 1979.

All tickets for services operated by Sydney Ferries featured a magnetic stripe which contained ticketing data. This would reduce fare evasion and assist government authorities in collecting data relating to public transport usage and inform planning for future provision of services. 

Automatic Ticketing led to the introduction of a new ticket option - Ferry Ten Tickets for regular commuters. This would be offered for more than twenty five years. They were withdrawn from sale at end of 2015 as part of the implementation of the Opal Card across Sydney's public transport network.  

Self-service ticket machines were introduced which meant that commuters no longer had to queue at the ticket office to buy a ticket. 

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