Saturday, 10 May 2025

Property Advert of the Week: HomeWorld (2002)

Newspaper advertisements for HomeWorld in our weekly property adverts are regular, and they're good for comparison and understanding how their marketing has evolved. 

Below is an advertisement published in The Daily Telegraph in 2002. This focuses on the "New for Old" (a new home built on an existing block) and the financial gain one could get if they knocked their house down and built a new one from scratch.

Homeworld Ad September 14 2002 daily telegraph 17

Source: HomeWorld. 2002. "This is my new for old home on our same block". The Daily Telegraph, September 14: 17.

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