Property Advert of the Week: HomeWorld (2002)

Newspaper advertisements for HomeWorld in our weekly property adverts are regular, and they're good for comparison and understanding how their marketing has evolved. 

Below is an advertisement published in The Daily Telegraph in 2002. This focuses on the "New for Old" (a new home built on an existing block) and the financial gain one could get if they knocked their house down and built a new one from scratch.

Source: HomeWorld. 2002. "This is my new for old home on our same block". The Daily Telegraph, September 14: 17.

Property Advert of the Week: New Homeworld (1998)

Below is a 1998 newspaper advertisement for New Homeworld, which was one of the Homeworld display villages. At the time, it was located in Windsor Road, Kellyville.

Source: Homeworld. 1998. "Welcome to the world's largest display village" (Advertisement). The Daily Telegraph, January 3: 23.  

Property Advert of the Week: Homeworld II (1992)

I have previously shared newspaper advertisements for Homeworld II at Prospect from 1991 and 1993 along with a TV advertisement.  This advertisement for Homeward II was published in 1992.

Homeward no longer uses numbers for each new centre, but rather has opened villages in various suburbs across the Sydney metropolitan area, Central Coast and Hunter regions. One has opened recently at Box Hill, but also at Leppington, Marsden Park, Warnervale (Central Coast) and Thornton (Newcastle).

Source: HomeWorld II. 1992. "Now 88 homes under one roof." (Advertisement). The Daily Telegraph Mirror, November 28: 8.

Property Advert of the Week: HomeWorld (1987)

This week, I share another classic advertisement for Homeworld, from 1987.

  

Source: HomeWorld 1987. 'Only at HomeWorld can you inspect 60 Exhibition Homes at the one location', advertisement, The Daily Mirror, August 7:20-21

Property Advert of the Week: Homeworld II Advertisement (1993)

In October 2014, I posted a HomeWorld II advertisement from 1991, here is one from 1993 promoting the 88 homes that one could inspect at Prospect.

Homeworld. 1993. "88 new homes to see. One Address to visit" (Advertisement). The Daily Telegraph Mirror, December 3: 20-21. 

Property Advert of the Week: Homeworld II (1991)

This weeks property advertisement is from 1991 for HomeWorld II. In 1991, there was just the one site; at Prospect. With Homeworld IV, it is now expanded to four sites - Kellyville, Gledswood Hills, Chisholm (Hunter Valley) and Port Macquarie. HomeWorld II replaced the original HomeWorld display village, also in Prospect which opened in 1986. 

   

Source: HomeWorld. 1991. "HomeWorld II (Advertisement)." The Daily Telegraph Mirror, February 2: 19.