Showing posts with label housing. Show all posts
Showing posts with label housing. Show all posts

Saturday, 10 May 2025

Property Advert of the Week: HomeWorld (2002)

Newspaper advertisements for HomeWorld in our weekly property adverts are regular, and they're good for comparison and understanding how their marketing has evolved. 

Below is an advertisement published in The Daily Telegraph in 2002. This focuses on the "New for Old" (a new home built on an existing block) and the financial gain one could get if they knocked their house down and built a new one from scratch.

Homeworld Ad September 14 2002 daily telegraph 17

Source: HomeWorld. 2002. "This is my new for old home on our same block". The Daily Telegraph, September 14: 17.

Saturday, 24 August 2024

Property Advert of the Week: Forge Real Estate (1984)

Below is a newspaper advertisement from 1984 from Forge Real Estate. In addition to helping homebuyers obtain a home without a deposit, they provided support with financing and access to government grants. The main office was at Baulkham Hills, but Home Advice Centres were located in St Clair and Oxley Park.

Forge Real Estate Ad January 14 1984 daily telegraph 27
Source: Forge Real Estate. 1984. "New Home Buyers...No Deposit". The Daily Telegraph, January 14: 27. 

Saturday, 10 February 2024

Property Advert of the Week: AVJennings Ad (1991)

Property Advert of the Week returns for 2024. Below is a 1991 newspaper advertisement from AVJennings offering homes to be built on your block of land. Three-bedroom homes could be built for $ 58,990, and four-bedroom homes for $ 69,990. Display centres were located at McGraths Hill, Castle Hill, Pennant Hills, Hurstville, Narellan, Menai, and Abbotsbury, along with Erina and Kariong on the Central Coast. 

  AV Jennings Ad July 20 1991 daily telegraph 8 

Source: AVJennings. "AVJennings Shock Prices!" (Advertisement). The Daily Telegraph Mirror, July 20: 8.

Monday, 6 March 2023

1984: City Housing Scheme - Ultimo

Pyrmont & Ultimo-2022-10-15 October (13)
Above: Blackwattle House, Ultimo. Photo taken by the Author (2022). 

In 1984, Sydney City Council unveiled the first stage of an $8.5 million social housing project in Ultimo. The intended goal was to increase the population of the inner city.

The first block was Blackwattle House at the corner of Bay and Kelly Street in Ultimo. This is located next to the International Grammar School.

Sydney City Council Social Housing project at Ultimo February 29 29184 daily telegraph 16 

 Source: Anon. 1984. "Sutherland unveils $8.5mil project". The Daily Telegraph, February 29: 16.

Saturday, 13 August 2022

Property Advert of the Week: The Comenarra, Turramurra (1965)

Back in 2014, I posted a newspaper advertisement dated from 1964 for The Comenarra estate at Turramurra on the North Shore. One year later (1965), 22 new lots were on offer for a £185 ($370) deposit.

The Comenarra October 30 1965 daily telegraph 35

Source: Lend Lease Homes. 1965. "Land at Turramurra" (Advertisement). The Daily Telegraph, October 30: 35. 


Saturday, 23 July 2022

Property Advert of the Week: "Living 68 " by Hooker Homes, Winston Hills (1968)

Below is a 1968 newspaper advertisement by Hooker Homes to promote their Exhibition Village at Winston Hills. The "Living 68" centre was located at the corner of Lanham's Road and Hillcrest Avenue

  Winston Hills Living 68 ad June 8 1968 daily telegraph 43

Source: Hooker Homes. 1968. Untitled (Advertisement). The Daily Telegraph, June 8: 43. 

Saturday, 28 August 2021

Property Advert of the Week: Leslie Homes (1967)

Below is a Leslie Homes advertisement that was published in The Daily Telegraph on September 9, 1967. The exhibition homes were located at either Villawood, East Hills, Bass Hill and Baulkham Hills.

Leslie Homes Ad September 9 1967 daily telegraph 21 
Source: Leslie Homes Pty. Ltd. 1967. "Leslie" (Advertisement). The Daily Telegraph, September 9: 21. 

In 2015, I posted one advertisement from April of that same year. Note that during that time, Leslie Homes had completed its transition from advertising in pounds and shillings to dollars and cents. 

Saturday, 14 August 2021

Property Advert of the Week: Stocks & Holdings Projects Home Sale (1973)

Below is a newspaper advertisement by Stocks & Holdings Projects that was published in The Daily Telegraph on April 7, 1973 (Page 41). Homes ready for immediate occupation were on offer at Jamisontown (Jamison Park Estate), Liverpool/Casula (Liverpool Links Estate) and Kareela. 

  Stocks and Holdings Advertisement April 7 1973 SM 41

In September 2020, I posted a newspaper advertisement from 1971 promoting the launch of the Liverpool Links estate. The 1971 advertisement did not list prices. 

Monday, 9 August 2021

1965: Sylvania Waters Feature

Sylvania Waters feature January 25 1965 daily telegraph 20 enlarged
Above: Sylvania Waters as photographed in 1965. Full citation below. 

The Daily Telegraph published in 1965, a feature on Sylvania Waters, which was being promoted as Sydney's "first marine suburb". It focused on the planning and design approach towards the suburb. Over 200 acres of land was being reclaimed from Gwawley Bay, formerly home to mangroves and oyster leases.

While much of the land had been reclaimed from Gwawley Bay, sand from the Kurnell Sandhills was mixed in sections. The curved shorelines were designed to ensure that water could circulate with the rise and fall in tides.  The roads also reflect the curved nature of the shoreline. This aerial sourced from Google Earth depicts the suburb today with the street layout.

Google Earth - 21 July 2021 - Sylvania Waters - original aerial taken 12 March 2018 

For the developers - Sylvania Waters Pty. Ltd. (now known as Sylvania Waters Ltd.), it was estimated that the 800 homesites would have a combined value of 10 million pounds (or $20 million) when the development was completed by 1968. This did not eventuate they were still selling vacant housing sites into the 1970's. 

The full article appears below.

  Sylvania Waters feature January 25 1965 daily telegraph 20 

Source: Anon. 1965. "Marine estate from swamp". The Daily Telegraph, January 25, 20. 

I have enlarged the aerial photograph at the top of the entry to highlight progress at the time of publication. Murray Island (towards the bottom of image or northern end of the suburb) was completed (1964). James Cook and Barcoo islands were under construction. 

Normally, I would reserve real estate advertisements for Saturday's but the advertisement complements the article and hence have included it in this entry. The attached map does exclude streets and cul-de-sacs that were built either to the west or south of Belgrave Esplanade. 

Saturday, 20 February 2021

Property Advert of the Week: Neeta Homes Advertisement (1989)

Below is a newspaper advertisement from 1989 promoting the Neeta Homes Display Centre at Bossley Park. In addition they were promoting house and land packages in unspecified locations in Fairfield and Blacktown.


Source: Neeta Homes. 1989. "Brand New Homes...Fairfield & Blacktown Areas". The Daily Mirror, January 30: 23.  

I have included a Google Streetview image to show how the location appears today. 



Saturday, 19 December 2020

Property Advert of the Week: SMH Australand Advertisement (1998)

In our final Property Advert of the Week for 2020, below is a newspaper advertisement by Australand promoting developments across Sydney that was published in The Sydney Morning Herald on June 13, 1998.

The advertisement promoted new estates at Belrose, Castle Hill and Thornleigh along with its Bridgeport Tower in Bridge Street in the Sydney CBD and Huntleys Cove (which today is a stand alone suburb).  

I will resume Property Advert of the Week in February when the property market is back in full swing. 

Australand Ad June 13 1998 SMH 3RE

Saturday, 5 December 2020

Property Advert of the Week: The Wharf Terraces, Woolloomooloo (1997)

Below is a newspaper advertisement to promote the launch of sales for apartments in the Wharf Terraces in Woolloomooloo Bay from 1997.


Source: Anon. 1997. "All Ashore!" (Advertisement). The Sydney Morning Herald, May 14: 3.

Saturday, 21 November 2020

Property Advert of the Week: Blacktown Homes for sale (1966)

Below is a newspaper advertisement promoting new homes for sale at Blacktown from 1966. A $700 deposit (350 pounds) bought one their own home.


Blacktown Housing October 14 1966 the sun 48  

Source: Harry Leftwich & Co. Pty. Ltd. 1966. Untitled (Advertisement). The Sun, October 14: 48.

Note that products could be sold in pounds, shillings and pence for a two year period following the introduction of decimal currency in 1966.

Saturday, 17 October 2020

Property Advert of the Week: Davis Homes (1966)

Below is a 1966 newspaper advertisement by Davis Homes for their three bedroom model home - "The Royal" which could be inspected at "Peakhurst" (Beverly Hills). The house is still standing and can be found at 45 Stoney Creek Road, Beverly Hills.

Davis Homes Ad October 14 1966 the sun 65

Source: Davis Homes. 1966. Untitled (advertisement). The Sun, October 14: 65.

Saturday, 14 March 2020

Property Advert of the Week: Eastlakes (1965)

I have posted two entries featuring advertisements for homes and apartments at Eastlakes, but recently unearthed this one from 1965.



Source: Parkes Developments Pty. Ltd. 1965. "New Home Units Open for Inspection" The Sun Herald, December 19: 23.

Saturday, 23 February 2019

Property Advert of the Week: AVJennings "Homestead" homes (1982)

Below is a 1982 advertisement from AVJennings featuring the "Homestead" which could be built on your block of land from $29 950.


Source: AVJennings Homes. 1982. "Homestead Homes from $29 950" (Advertisement). The Daily Telegraph, October 18, 11.

Saturday, 14 July 2018

Property Advert of the Week: Neeta Projects Home & Land Packages (1968)

On May 26, I posted an advertisement from Neeta Homes dating back to 1972. Below is one from 1968.


Note that $11 900 would be the equivalent of around $145 000 today based on the RBA Inflation Calculator.

Source: Neeta Projects Pty. Ltd. 1968. "Fully complete Home/Land Package Buy". The Daily Mirror, October 18: 49. 

Saturday, 16 June 2018

Property Advert of the Week: Merrylands West estate (1968)

Below is a 1968 advertisement from Stocks and Holdings advertising new homes at Merrylands West.






































Source: Stocks & Holdings Projects. 1968. "Untitled" (Advertisement). The Daily Mirror, October 18: 68. 

Saturday, 26 May 2018

Property Advert of the Week: Neeta Homes new exhibition homes (1972)

In 1972, you could inspect model homes by Neeta Homes at display centres in: Winston Hills, Bass Hill, Leumeah, Liverpool and Castle Hill. 


Source: Neeta Homes Pty. Ltd. 1972. "Neeta's 'new look' exhibition homes now open!" (Advertisement). The Sunday Telegraph, November 26: 42. 

Monday, 29 January 2018

Remember This? Sylvania Waters taking shape (1964)

In the last of our current Remember This? series, below is a Page 1 feature from the September 9, 1964, edition of The St George and Sutherland Shire Leader reporting on the development of the new housing estate at Sylvania Waters and Captain Cook Bridge.

  Captain Cook Bridge September 2 1964 the leader pg 1