Below is a 2002 newspaper advertisement promoting Aspect, located in Cunningham Street in the city (adjacent to World Square). Apartments ranged from $295 000 to just under $1.1 million for three bedroom apartments.
In 2002, The Sunday Telegraph supplement homeowner published a feature article on the redevelopment of Sydney wharves into apartment complexes.
At the time, the finger wharf at Woolloomooloo had already been redeveloped into "The Wharf", while at Walsh Bay, the former piers were in the process of redevelopment. Darling Island, once a wharf itself, was also in the process of undergoing redevelopment.
The Walsh Bay redevelopment would be completed in stages from 2003, while Darling Island would be completed in 2004.
A key selling point for apartments in those projects was "absolute waterfront", though that term can be applied to any home that adjoins the water, i.e. you can step from your property onto the water. Many harbourside homes can boast about absolute waterfront.
Source: Wills, J. 2002. "Reclaim the sea". The Sunday Telegraph, July 7: 10-11 (homeowner liftout).
From Source: Morris, S. 2002. "Olympians come down to earth". The Daily Telegraph, March 18: 11.
As part of the Sydney Olympic Games in 2000, AMP, an official sponsor decided to place three sculptures atop Sydney Tower to mark the event. They were installed on July 26 1998 alongside a digital countdown clock which counted down the days to the Opening Ceremony.
Source: Anon. 1998. "Games art reaches new heights". The Daily Telegraph, July 27:9.
They comprised a sprinter, a female gymnast and a wheelchair basketballer.
On March 17 2002, the sculptures were carefully dismantled by an Erickson Air-Crane nicknamed "Elvis", which was primarily used to fight bushfires during the Summer months.
Source: Morris, S. 2002. "Olympians come down to earth". The Daily Telegraph, March 18: 11.
Once the pieces were dismantled from the tower, they were then transported to The Domain for further dismantling.
From Source: Morris, S. 2002. "Olympians come down to earth". The Daily Telegraph, March 18: 11.
The sprinter was relocated to Sydney Olympic Park and, in 2019, was placed on the M4 Motorway near the Sydney Olympic Park exit at Homebush Bay Drive. Click here to read more about its current home. The female gymnast and wheelchair basketballer were then moved to the Australian Institute of Sport, where they remain to this day.
Newspaper advertisements for HomeWorld in our weekly property adverts are regular, and they're good for comparison and understanding how their marketing has evolved.
Below is an advertisement published in The Daily Telegraph in 2002. This focuses on the "New for Old" (a new home built on an existing block) and the financial gain one could get if they knocked their house down and built a new one from scratch.
