Showing posts with label Strathfield. Show all posts
Showing posts with label Strathfield. Show all posts

Monday, 18 May 2026

NEVER BUILT SYDNEY: Strathfield Plaza Scheme (1969)

This is the last entry in the current batch of the Never Built Sydney series.

Strathfield Plaza opened in 1981. The completed retail complex incorporated mixed-use development above it, with a nine-storey office tower and a 13-storey apartment tower rising from a four-level podium containing the shopping centre and parking garages. This made it one of the earlier Sydney retail complexes to combine shopping, office and residential uses within the same development.

Strathfield Plaza Tower July 12 1969 SMH 8

Source: Anonymous. 1969. "$13m plan awaits Minister's ruling". The Sydney Morning Herald, July 12: 8. 

In 1969, plans for the centre were more ambitious. An early scheme proposed two 25-storey apartment towers rising above a four-level retail podium. Even the plans for Strathfield Plaza were ambitious, with space to be allocated for a department store. 

Had the 1969 scheme been realised, apart from the high-rise towers themselves (and they would still have stood out at 29 levels), Strathfield Plaza might have emerged as a serious competitor to Westfield Burwood, particularly if a major department store had occupied the space. At the time, Farmers was the anchor tenant at Westfield, so its competitors - Grace Bros, David Jones and Waltons could have made a presence in the centre had the 1969 scheme been approved, and Inner West retailing would not be what it is today. 


Saturday, 25 May 2024

Property Advert of the Week: 19 Evla Street, Strathfield (1971)

At Strathfield, there is a three or four-level unit block that backs onto Raw Square. If you drive on this road regularly, you may not notice it.

This week, the unit block at 19 Evla Street will feature in our Property Advert of the Week. It is just one block from Strathfield Station and the shopping centre. 

Below is a 1971 newspaper advertisement promoting two-bedroom apartments for sale starting at $17,900. According to the RBA Inflation Calculator, that would equate to spending $ 232,000 today, well below the median unit price of $717 500 according to realestate.com.au

Heatherton Units Strathfield Ad June 5 1971 daily telegraph 43

Source: Stocks & Holdings Projects. 1971 "'Heatherton'" Units (Advertisement). The Daily Telegraph, June 5: 43. 

Saturday, 23 November 2019

Property Advert of the Week: Chequers Burwood (1994)

In 1994, $380 000 bought you a home in the Chequers complex at Burwood. 


Source: Mirvac Projects. 1994. "Chequers" (Advertisement). The Sydney Morning Herald, May 12: 48.




Saturday, 7 March 2015

Property Advert of the Week: Meriton Apartments Full Page Advertisement (1997)

Remember back in the late 1990's when The Sydney Morning Herald had the huge Real Estate Liftout in its very bumper Saturday editions? Meriton used to take out a full page advertisement showcasing apartment projects across the city I have got a few lurking around, but I'll pick 1997 this week. Meriton projects included:
  • Regis Towers (City)
  • Millennium Towers (City)
  • Dalgety Square (Ultimo)
  • The Darlington (Pyrmont)
  • Newington Towers (Maroubra)
  • Regal Court (Strathfield)

Source: Meriton Apartments Pty. Ltd. 1997. "Sensational Buys in Sought After Locations (Advertisement). " The Sydney Morning Herald, July 3: 19RE.