Property Advert of the Week: Altair (2001)

Below is a 2001 newspaper advertisement to promote apartments for sale in the Altair complex at Rushcutters Bay.

Source: Australand. 2001. "Altair Rushcutters Bay" (Advertisement). The Sydney Morning Herald, April 7: 26A (SMH Domain Liftout).

Property Advert of the Week: Eastgate Gardens (1987) - The mega advertisement

I have posted two advertisements promoting apartments for sale in Eastgate Towers in Bondi Junction (links below), but this one covers the entire page of a broadsheet newspaper (A2) size. It was published in The Sydney Morning Herald on April 11 1987.

Source: Laing & Simmons Pty. Ltd. 1987. "Eastgate Gardens". The Sydney Morning Herald, April 11: 36. 

Related Entries

Property Advert of the Week: Eastgate Gardens, Bondi Junction (1988)

Property Advert of the Week: Eastgate Towers, Bondi Junction (1987)

Property Advert of the Week: Southpoint Apartments, Hillsdale (2003)

Below is a 2003 newspaper advertisement for the Southpoint Apartments at Hillsdale. The apartment tower rising above the Southpoint Shopping Centre contains 110 apartments spread over 12 levels. This development is an early example of residential development being built above a shopping centre. Other examples include Eastgate (Bondi Junction), Rockdale Plaza and Top Ryde City.

   

Source: Cramer Property Agents & Richardson & Wrench Project Marketing. 2003. "SouthPoint Apartments" (Advertisement). The Sunday Telegraph, April 20: 9 (Homeowner Liftout).

Property Advert of the Week: Edgeview Tower, Surry Hills (1999)

Below is a 1999 newspaper advertisement for the Edgeview Tower in Surry Hills. In 2022, I posted a 1997 newspaper advertisement when apartments were being sold off the plan (Link provided below). Apartments could still be sought from $ 169,000. 

 

Source: Charles & Sturt. 1999. Untitled (Advertisement). The Sydney Morning Herald, June 5: 22RE (Real Estate Liftout).

Related Post

Property Advert of the Week: Edgeview Tower, Surry Hills (1997)

Property Advert of the Week: Excelsior, Surry Hills (1997)

Below is a 1997 newspaper advertisement for the Excelsior complex at 242 Elizabeth Street in Surry Hills. One-bedroom apartments were available from $172 000, and two-bedroom apartments were available from $332 000. 

   

Source: Charles & Stuart & Colliers Jardine. 1997. "Excelsior...a true classic..." (Advertisement). The Sydney Morning Herald, April 5: 11RE (Real Estate Liftout).

Property Advert of the Week: Eastgate Gardens, Bondi Junction (1988)

Below is a newspaper advertisement promoting apartments for sale in the Twin Tower Eastgate Gardens complex at Bondi Junction from 1988. Two-bedroom apartments were on offer from $330 000 but were "very limited".

Source: Laing & Simmons Project Marketing. 1988. "Eastgate Gardens" (Advertisement). The Sydney Morning Herald, April 23: 3.

Related Entry

Property Advert of the Week: Eastgate Gardens, Bondi Junction (1987)

Property Advert of the Week: Waratah Court, Parramatta (1995)

Below is a 1995 newspaper advertisement by Meriton Apartments to promote the Waratah Court Complex at Parramatta.

Source: Meriton Premier Apartments. 1995. "Waratah Court" (Advertisement). The Sydney Morning Herald, June 24: 85. 

East Circular Quay Redevelopment (Series): The first apartment block proposal (1979)

Above: The first proposal for an apartment block at East Circular Quay on the site of 35-37 Macquarie Street. Full citation below.

Welcome to the first entry in a new series focusing on the redevelopment of East Circular Quay. The story spans four decades.

In this series, we will look at the proposals to redevelop sites in the block bounded by the Cahill Expressway, Circular Quay East (now a pedestrian Mall) and Macquarie Street, along with the developments that eventuated to make the area what it is today.

At the end of the 1970s, East Circular Quay comprised of office buildings that averaged fifteen stories in height, built during the 1950s and 1960s.

There were also two buildings on the strip that were six storeys tall. One of them was 35-37 Macquarie Street, which was located next door to Unilever House. The building was built in 1953 and used as a Paper Store by the Commercial Banking Company of Sydney Ltd (CBC). In 1979, The CBC had made the decision to sell off the building as their Paper Store was now based at a warehouse in Alexandria 

Source: Jones Lang Wootton & Henderson & Horning Pty. Ltd. 1979. Untitled (Advertisement). The Sydney Morning Herald, March 15: 33. 

Source: Maddox, G. 1979. "Site near Circular Quay may be used for units". The Sydney Morning Herald, April 11: 25. 

An unnamed buyer purchased the building for $ 900,000, the equivalent of $5 million today, according to the RBA Inflation Calculator. The name of the buyer was initially unknown.

Source: Maddox, G. 1979. "Quay building goes to unnamed buyer." The Sydney Morning Herald, April 19: 11. 

In October 1979, the owners of the building, Jedobo Pty. Ltd unveiled plans for a 19-storey apartment tower to replace the building. 25 Apartments would be on sale for up to $500,000 or up to $2.8 million in today's money, according to the RBA Inflation Calculator.

Source: Maddox, G. 1979. "Quay units plan for a $1/2m city view". The Sydney Morning Herald, October 11: 1. 

However, the project would not proceed.

Five years would pass before the next phase in the redevelopment of East Circular Quay would commence.

Property Advert of the Week: Century Tower (1997)

This week is the last of our Property Advert of the Week entries for 2023. Below is a 1997 newspaper advertisement for Century Tower. Two bedroom apartments were on sale from $378 600.

Source: Sunlord. 1997. "Century Tower" (Advertisement). The Sydney Morning Herald, July 5: 13RE (Real Estate Liftout).

Property Advert of the Week will return on the first Saturday in February 2024.

Property Advert of the Week: Harbour Tower Gardens (1999)

Below is a 1999 newspaper advertisement for the Harbour Garden Towers in Harbour Street in the city.

Apartments started from $242 000 for a one bedroom unit with penthouses on offer from just under $2.2 million

The monorail was literally on the doorstep with a monorail station located in the podium of the building to transport residents to Town Hall.

Source: Accord Pacific & Jones Lang La Salle. 1999. "Harbour Garden Towers" (Advertisement). The Sydney Morning Herald, June 5: 18. 

Property Advert of the Week: The Tor, Elizabeth Bay (1966)

Below is a 1966 newspaper advertisement for The Tor at Elizabeth Bay. In a previously posted advertisement, apartments were advertised for £4450 ($8900) but had now increased to £4750 ($9500). According to the RBA Inflation Calculator, the price set the buyer back $140 000 in today's money.

Source: Parkes Developments. 1966. "You can live for less at Elizabeth Bay" (Advertisement). The Daily Telegraph, March 5: 51. 

Related Entry

Property Advert of the Week: The Tor, Kings Cross (1965)

Property Advert of the Week: The Forum, St Leonards (1998)

Below is a 1998 newspaper advertisement promoting apartments for sale in The Forum at St Leonards. Apartments were on sale from $220 000, compared with the $177 000 they had on offer the previous year (link at the bottom of entry to view a 1997 advertisement).

Back in the late 1990's uninterrupted panoramic views were the standard, but sadly those views south and east are now increasingly blocked due to tall towers built in recent years along the southern side of the Pacific Highway.

Source: Winten Project Marketing. 1998. "New Forum" (Advertisement). The Sydney Morning Herald,  May 2: 14 (Real Estate Liftout). 

Related Entries

Property Advert of the Week: The Forum, St Leonards (1997)

1999: The Forum Development at St Leonards

Property Advert of the Week: Ewos Towers Cronulla (1969)

Below is a newspaper advertisement from 1969 promoting apartments in the Ewos Towers at Cronulla. The apartment tower located in Ewos Parade was offering eighteen two-bedroom apartments from just $17 000. According to the RBA Inflation Calculator, the apartments cost the equivalent of $229 000 in today's money. Apartments in the complex can sell for over $1.1 million today,

  

Source: Harvey Real Estate Co. Pty. Ltd. 1969. "Untitled" (Advertisement). The St George and Sutherland Shire Leader, December 17: page unknown.

Property Advert of the Week: Victoria Tower - Sydney CBD (1996)

Below is a newspaper advertisement from 1996 promoting a "final release" in the Victoria Tower complex in Castlereagh Street (next to Park Regis) with the promise of dramatically reduced prices.

   

Source: Colliers Jardine. 1996. "Victoria Tower" (Advertisement). The Sydney Morning Herald, June 22: 16 RE (Real Estate Liftout).

Property Advert of the Week: Regency Chatswood East Tower Launch (1998)

Below is a 1998 newspaper advertisement promoting the launch of The Regency Chatswood East Tower. Apartments were on sale in the tower from just $170 000.

Source: Walker Corporation. 1998. "Regency Chatswood" (Advertisement). The Sydney Morning Herald, June 13: 11RE (Real Estate Liftout). 

Related Entries

Property Advert of the Week: The Regency, Chatswood (1998)

Property Advert of the Week: Regency, Chatswood (2001)

Property Advert of the Week: The Regis Towers - 1st release (1996)

In 1996, Meriton began construction of the three tower Regis Towers complex. The first release of the 653 apartments in the three towers were on sale.

Prices were:

• 1 Bedroom Loft Style Apartments - From $245 000
• 2 Bedroom Apartments - From $320 000
• 3 Bedroom Apartments - From $390 000

Source: Meriton Premier Apartments. 1996. "The Regis Towers" (Advertisement). The Sydney Morning Herald, June 22: 16RE (Real Estate Liftout). 

Property Advert of the Week: Edgeview Tower, Surry Hills (1997)

Our Property Advert of the Week is a 1999 newspaper advertisement for apartments in the Edgeview Towers Apartment Complex in Riley Street, Surry Hills. Studio apartments were on sale from $145 950 and one bedroom apartments were on sale from $183 000.

 

Source: Charles & Sturt. 1997. Untitled (Advertisement). The Sydney Morning Herald, May 24: 16RE (Real Estate Liftout).

Property Advert of the Week: The Madison, Sydney (1997)

Below is a newspaper advertisement from 1997 promoting the sale of apartments in The Madison which is located in Pelican Street. One bedroom apartments were on sale from $197 000 and two bedroom apartments on sale from $319 000.

 

Source: City Unit Sales Project Marketing. 1997. "Come Home to the Madison" (Advertisement)". The Sydney Morning Herald, May 24: 16RE.

Property Advert of the Week: Seapoint, Bondi Junction (1995)

Below is a 1995 newspaper advertisement by Mirvac promoting apartments in the twin tower Seapoint complex. No prices were advertised but note that it was advertised as being located in Woollahra when technically it was located in the Bondi Junction CBD.

A fantastic location that offered great city views, shops and transport at the door.

 

Source: Mirvac. 1995. "Your Passport to an International Lifestyle" (Advertisement). The Sydney Morning Herald, June 24: 84.

Property Advert of the Week: Empress Gardens, Hurstville (1999)

Below is a 1998 newspaper advertisement promoting the sale of apartments in the Empress Towers at Hurstville. One bedroom apartments were available from $175 000, "2.5" and three bedroom apartments from $280 000 and Penthouse duplex apartments from $380 000. 

Source:  Delta International. 1999. "You belong in Empress Towers" (Advertisement). The Sydney Morning Herald, June 5, 30RE (Real Estate Liftout).