EVOLUTION OF WESTFIELD MIRANDA: Westfield Miranda Expansion Completed II (1971) - Retail Advertisements

Last week was an overview of the first expansion of Westfield Miranda (Miranda Fair), this week I am sharing some of the advertisements as published from The St George and Sutherland Shire Leader
on September 15 1971.

Grace Bros

Farmers

Woolworths Family Centre

The Whistling Prawn

Mansours

Kenrays

Katies

Soul Pattinson Chemists

Safeways

Bush'a Hygrade Means

Igloo Deli

Property Advert of the Week: Hitter Homes (1969)

Below is a 1969 advertisement for new homes in Bass Hill.

Source: Hitter Homes. 1969. "Luxury Homes in Bass Hill" (Advertisement). The Daily Telegraph, July 5: 24.

EVOLUTION OF WESTFIELD MIRANDA: Westfield Miranda Expansion Completed (1971)

In September 1971, just eighteen months after approval, the expanded Miranda Fair complex was completed and opened to the public.

The expansion made it the first shopping complex in Sydney to offer two department stores under one roof - Farmer's and Grace Bros. Grace Bros would trade over four levels. In 2019, Myer still maintain space on three of the four levels with Woolworths relocating into the vacant space as part of the 2014 expansion.

Woolworths had expanded to become a Woolworths Family Centre which was a hypermart comprising of BigW and Woolworths in the one shop.

Nock & Kirbys completed what became "the big 4".

Below is a map of the complex following the 1971 expansion as published in The Sydney Morning Herald on September 14, 1971. I recall a person who superimposed the map below with a 2014 map of the complex on the Skyscrapercity forums around 2015 but has since been removed. It is interesting to note that the Woolworths Family Centre for encompasses what is now BigW (plus more) and the escalators in the middle of Farmers is now an atrium surrounded by shops

Sydney newspapers published special supplements to mark the expansion along with The St George and Sutherland Shire Leader. 

A special feature of the centre was the creation of a 10 000 sq/foot Cameila Court given the local interest in Cameilas with the E. G. Waterhouse National Camellia Garden located nearby in Caringbah.

A snapshot

• 56 000 sq/m of retail and commercial space (up from 18 000 sq/m).
• 75 retailers (up from 20).
• Miranda Library was doubled in size.
• Five level office building (completed in 1972) would house professional tenants including doctors, lawyers and accountants.

Property Advert of the Week: Regency, Chatswood (2001)

Back in 2014, I shared an advertisement promoting the sale of apartments in The Regency Towers at Chatswood. Below is one from 2001:

Source: Australand. 2001. "A plan for living" (Advertisement). The Sydney Morning Herald, November 17: 19A (Domain Liftout).

Remember This? Cityrail periodical tickets Ad (1991)

I am in the process of unearthing some further material on the evolution of Westfield Miranda. This week "Remember This" returns to fill in the gap.

Below is a 1991 advertisement by Cityrail promoting the sale of periodical tickets. The introduction of the Opal Card in recent years and the travel cap (originally $60 per week, now $50) has marked the end of such tickets. Reduced fare journeys are also available to regular commuters on a weekly basis e.g. a person making return trips to and from work five days a week saves 10% along. Opal also $2 discounts for transfers to other modes of public transport in a journey, which was not available with paper tickets for single or return trips.

How about a person who does alot of travel in one day? $15 maximum daily travel cap.

The abolition of periodical tickets did hurt some as they were attracted by the big savings on offer by paying upfront.

Commuters were promised up to 196 free trips if they bought a yearly ticket. The advertisement was published in The Daily Telegraph Mirror on June 3, 1991.

Property Advert of the Week: Shereline Homes (1969)

Below is an advertisement for the "Montclair" which was a builder designed home from Shereline Homes dating from 1969. You could view this and other display homes in Pennant Hills Road, Carlingford. The home is still standing at 750 Pennant Hills Road, Carlingford.

Source: Shereline Homes Pty. Ltd. 1969. "Shereline Homes" (Advertisement). The Daily Telegraph, July 5: 25.

EVOLUTION OF WESTFIELD MIRANDA: Westfield purchases Miranda Fair (1969)

As we know, 1969 was a huge year. I would see 1969 as a pivotal year in the history of Miranda Fair/Westfield Miranda.

It was in this year that the growing Westfield Corporation purchased the centre from Myer for $10 million. Immediately, plans to expand the centre were lodged with Sutherland Council.

Page 1 of The St George and Sutherland Shire Leader from March 26, 1969.

The expanded centre (illustration above) was proposed to be twice the size of the 1964 complex and would now extend to the Kingsway. Farmers would exapnd their existing store, a new supermarket, hardware store and junior department store. As for the original centre, it had been designed with future expansion in mind.

Above: Page 1 of The St George and Sutherland Shire Leader from November 3, 1969.

Sutherland Council approved expansion plans in November 1969. As a condition of approval, Wandella Road would be upgraded from the Kingsway to President Avenue. This included the construction of a road bridge over the Cronulla Railway Line.

Final approval was given in early 1970.

By the end of 1970, Grace Bros would join as the "junior" department store and Nock & Kirbys would open a store in the expanded centre.

Page 1 of The St George and Sutherland Shire Leader from October 14, 1970.

Property Advert of the Week: Plunkett Village (1969)

Below is an advertisement for Plunkett Village at Marsfield (advertised as "Eastwood"). Plunkett Village is now what is Plunkett Street, Marsfield. I will confess that a friend of mine was raised in that street.

Source: T.S. Plunkett Pty. Ltd. 1969. Untitled (Advertisement). The Daily Telegraph, July 5: 24. 

EVOLUTION OF WESTFIELD MIRANDA: The opening of Miranda Fair II (1964) - Retail Advertisements

This week, I share some newspaper advertisements from retailers that opened at Miranda Fair in 1964 when it was opened.

To read more about the opening of Miranda Fair in 1964, click here. Also, if you want to read how the centre was conceived, click here. 

Farmers

Woolworths

H.G. Palmers

Bradman's

Fletcher Jones

Fays

Property Advert of the Week: Hayson Associates (1978)

Below is an advertisement advertising apartments for sale in the Eastern Suburbs by Hayson Associates.

Source: Haysons Associates Pty. Ltd. 1978. "Haysons Easter Weekend Sellout" (Advertisement). The Sydney Morning Herald, March 25: 18.